La Dépêche du Midi
In May 2024, I was able to produce the new art direction for the social networks (TikTok and Instagram) of the print newspaper La Dépêche du Midi.
Their objective?
To modernise, as their previous art direction was a little dated, and to grow their online community by differentiating themselves from other news accounts, for example by going for things that are more rounded than square.
Accompanied by a fellow editor, I proposed to the client the animation of the title, synths, two fonts, as well as an outro and various decorative elements (emoji, circles, squares, etc). All adapted in the colours of La Dépêche and Via Occitanie, a television channel.
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